Global Business Consultant, AI Optimisation Expert & Keynote Speaker
She was never supposed to be in those rooms.
Wrong background. Wrong postcode. Wrong name. Wrong height. Wrong skin colour. Every door that was supposed to be closed to her.
She walked through every single one.
Google. Apple. Adidas. Sony. Samsung. Virgin. LEGO. O2. RBS. NatWest. Lombard. ITN. Dennis. $1.9 billion in results. Nearly 30 years at the very top of global business.
Not despite who she is. Because of it.
Three decades at the top of global business
The Career
Nobody handed Ayse Durmush her seat at the table. She earned it — client by client, boardroom by boardroom, result by result — across nearly three decades at the highest levels of global business.
She has worked with the biggest brands on the planet. She has generated $1.9 billion in client results. She has been doing this since before most of her competitors entered the industry.
And in 2016 — years before ChatGPT, years before the mainstream conversation — she started working with artificial intelligence. She saw where it was going. She built for it. She is now one of the UK's foremost experts in AI Optimisation, GEO, and AEO — the disciplines that determine whether a business is visible or invisible in the age of AI search.
She founded The GEO Agency — one of the UK's first dedicated AI visibility agencies. She founded AD Consults — elite independent business consulting that competes directly with the biggest names in the industry. She wrote The ChatGPT Millionaire Blueprint. She trained as a Claude Certified Architect through Anthropic's partner programme.
She is MCIM qualified. She has 70,000+ meditation downloads. She is a trained meditation teacher who understands that the most powerful business thinking comes from the most grounded human beings.
There is no one else doing all of this. There never has been.
The Story
In 2015, Ayse woke up paralysed from the neck down. The doctors said there was no cure. She reversed the prognosis completely.
In 2018, her marriage ended. Her ex-husband took everything including her home. She rebuilt from zero.
In 2022, her partner and business partner died on the day they were due to launch their new business together.
Three times, life took everything. Three times, she rebuilt.
This is not background. This is her edge. When she advises a founder in crisis, a leader under impossible pressure, or a business that feels like it is falling apart — she is not working from a framework. She is working from experience that most people never face and fewer survive.
This is where strategy meets soul.
The Media
Interviewed in GQ Magazine. Featured in a Netflix documentary. Syndicated radio host broadcast across 16 US states. Interviewed on Ticker News. Written for The Independent and Elephant Journal. Podcast distributed on iHeart Radio, Apple Podcasts, and Amazon Podcasts. Speaker at the Chelsea Football Club Foundation.
She is direct, quotable, and arrives with a story that audiences do not forget.
The Topics
- The AI Visibility RevolutionWhy most businesses are invisible to ChatGPT, Perplexity, and Google AI — and exactly what to do about it.
- The Challenger PlaybookHow founders and SMEs can access and deploy the same strategic frameworks used by the world's biggest brands.
- Resilience as StrategyThe business case for psychological fortitude, built from lived experience not theory.
- Women, Power, and the BoardroomWhat it actually takes to walk into rooms that were not designed for you — and own them.
For Reporters & Producers
Ayse Durmush is available for interviews, podcast appearances, panel discussions, keynote speaking, and corporate events.
She brings three things every booker wants: a genuinely extraordinary story, world-class expertise, and the kind of direct, unfiltered delivery that makes great content.
Book Ayse: hello@aysedurmush.com