How to use Digital Transformation Effectively



Digital Transformation is a term that has become increasingly popular as a recent ‘buzzword’. But what does it actually mean? Here Ayse Durmush – The Transformation Expert shares her expertise on what digital transformation actually is and how you can use it in your business.

From identifying where data is sat, to how to design new integrated systems. Digital transformation has become a catch-all for many things, some people even call updating the website a ‘digital transformation’. But in reality, true digital transformation is a dramatic change across the entire business, using aspects of digital to make improvements to the bottom line. True digital transformations affects everyone from the CEO to call center staff to people out in the field and ultimately customers.

Why go through a digital transformation

In reality, digital transformation is actually organizational change, hence the ‘transformation’ part. It can be expensive, take people out of their day to day roles and can take months to plan and execute. So why bother?

According to Gartner in 2016 66% of companies expected their digital transformation to generate more revenue and 39% of companies actually expected the transformation to reduce costs long term. So for many, the results far outweigh the effort in transforming the business.


Digital Implied

Personally, I would prefer we simply rename it ‘business transformation’ as the digital is implied in today’s environment, whether that’s aligning customer data, getting data scientists on board or changing to a new cloud provider. In fact, I can’t think of a single business where this isn’t implied.


Business Strategy

The biggest hurdle with digital transformation is actually the strategy – and in my experience, many organizations can get overexcited at the prospect of a new website or system being brought in rather than setting the business objectives clearly up front. Do you really need to spend $1m on a completely new digital infrastructure or would revamping some systems meet the business objectives. In order to create the right kind of strategy, it’s important for businesses to have representatives involved from across the business from client facing to back end. This way a fully rounded view of where change needs to be made can be assessed.


Experts in Digital Transformation

That may sound daunting but with the right digital transformation expert managing the programme this can be executed effectively and a strategy created with senior management that doesn’t impact the business too negatively whilst staff are working on improving the processes required.

Digital transformation can sound like an incredibly painful and exhaustive process, but there’s a reason why so many businesses are employing Digital Transformation Managers – because the uplift in not just the numbers but in staff morale and overall business improvements is huge.  I’ve seen this first hand and it’s one reason why I personally love creating and managing digital transformations for businesses.



Ayse Durmush aka The Transformation Expert has worked on digital transformations at Virgin Media, Lombard and Royal Bank of Scotland among others. Successfully creating strategies and delivering worldwide transformation projects for years. She offers transformational services to both businesses and on an individual basis for people who are in need of personal support in taking their lives to the next level.




LONDON, JANUARY 03, 2019 — Today, Ayse Durmush – TheTransformation Expert shared her expert learnings on how people can beat the odds and succeed with their new year resolutions.

Ayse Durmush – Life & Business Transformation Expert and explains “There’s no reason why people should be failing at their resolutions if they follow a simple plan.”

The post featured in the internationally acclaimed and popular lifestyle site and offers simple but effective ways to set and keep resolutions no matter what time of the year people create them.

Ayse has coached many people on a personal and professional level with their transformations and there are key things that people can do to be successful regardless of their goals.

In fact, she has used these tips to transform areas of her own life including achieving a 40lb fat loss and successfully leaving a high paid corporate role to set up her own business.

“All the things I recommend are tips I have used myself to successfully transform, so I know these work. It really is a simple case of just following the plan and I guarantee people will succeed. It really is as simple as that.” says Ayse Durmush

Key bullets:

  • There are proven steps to take when setting a goal
  • By following a tried and tested plan you are guaranteed to succeed
  • Too many people over commit and underachieve
  • Everyone can succeed at their goals regardless of the time of year.

About Ayse Durmush

Ayse Durmush aka The Transformation Expert is journalist and host of the nationally-syndicated radio show SourceLife Show that airs across 15 radio stations in the US. The show focuses on mind, body, spirit, personal growth and business development. Ayse is an ex-senior digital marketer for brands like Virgin Media, Samsung, o2 & Royal Bank of Scotland but became paralyzed with chronic fatigue in 2015. Determined to fix her health she embarked on a worldwide journey that transformed her entire life. She now teaches others how to live their ultimate lives through her writing and her show.